wisdom family brushing teeth

About Us

For over 80 years Wisdom Brands in Australia has been looking after your Smile!

Wisdom Toothbrushes was established over 225 years ago in the U.K. by its founder William Addis, who is globally recognised as the inventor of the modern day toothbrush. Since that historical beginning, Wisdom has dedicated itself to delivering expertly designed oral care products, helping you and your family achieve the very best in oral health.

Wisdom Brands in Australia began manufacturing in Sydney in the 1930’s and is now a wholly owned Australian company, dedicated to importing and marketing a range of premium quality Oral Care products, including:

  • Adult and children’s toothbrushes
  • Multi-packs
  • Rechargeable and battery brushes
  • Dental Floss
  • Floss Picks
  • Interdental brushes.

In recent years Wisdom Brands has enhanced its product portfolio in the areas of Health & Beauty, Medicinal, Travel, and Baby Needs. Products offered in these categories include items such as hand sanitizers, children’s cold packs, hair care and thermometry.

Wisdom supplies all of Australia’s leading retail and supermarket chains, and has developed a successful range of Private Label products for many of our customers.

We represent Dr. Fresh products in Australia – one of the fastest growing U.S. oral care companies, offering more than 250 quality Personal Care products. Dr. Fresh is a leader in creating innovative children’s Licensed products, focusing on brands such as:

  • Angry Birds
  • Batman
  • Hello Kitty
  • Disney

Wisdom Brands is dedicated to the sourcing and supply of unique products with broad market appeal, always focusing on the importance of quality. We are able to offer consumers a wide choice at a variety of price points.

Please visit our Product Catalogue page to view examples of the Wisdom Brands product range.