wisdom family brushing teeth

Company History

Wisdom Toothbrushes was established in the U.K. over 200 years ago by its founder William Addis, who is globally recognized as the inventor of the modern day toothbrush. Brushes were hand produced from bone and ivory with hair or bristle filaments. Since that historical beginning, the family business flourished and over the years the company has pioneered toothbrush design and development, establishing Wisdom as one of the most respected dental brands in the world.

Wisdom began manufacturing in Australia in the 1930’s, and operated as a joint venture, supplying toothbrushes to the Australian armed forces during WWII. In 1951, the company became a wholly owned subsidiary in the Australian market, and today continues the tradition of operating as a family business.